Warner Bros. Discovery introduced the management for its merged promoting gross sales crew, which can report back to Leader Promoting Gross sales Officer Jon Steinlauf.
Nearly all of the senior management within the division are executives who held roles in Discovery Inc., to be anticipated making an allowance for Discovery leader David Zaslav‘s place as the brand new CEO of the merged corporate. A few of the Discovery pros becoming a member of the crew are EVP Karen Grinthal, who’s overseeing linear and virtual gross sales and earnings for a swimsuit of WBD networks together with TBS, Meals Community, Caricature Community and OWN; and virtual promoting EVP Jim Keller, who will oversee gross sales for HBO Max, Discovery+ and different streaming and virtual platforms.
Executives from the WarnerMedia aspect come with Andrea Zapata, who will proceed as head of Analysis, Information and Insights, and Turner Sports activities Leader Income Officer Jon Diament, who will oversee linear and virtual gross sales for TBS Sports activities, TNT Sports activities, Discovery Channel, Grownup Swim, Animal Planet, truTV, Science Channel, NBA TV and MotorTrend.
“Warner Bros. Discovery has the best selection of manufacturers to supply advertisers, and our new management crew will unencumber that distinctive price to absolute best force good fortune for our shoppers,” mentioned Steinlauf. “This organizational construction combines strengths from each and every legacy group with a suite of client-focused, results-oriented leaders throughout manufacturers and platforms who will create leading edge, impactful promoting alternatives for our companions.”
Learn the total checklist of Warner Bros. Discovery’s promoting gross sales senior management under:
John Dailey will lead Pass-Corporate Partnerships and New Trade. He maximum lately served as Senior Vice President of Company Gross sales for Discovery, Inc., the place he served as a conduit for companions fascinated about combining a couple of Discovery property to successfully succeed in the most productive audiences throughout Discovery’s portfolio of tv and virtual homes.
Jon Diament will oversee linear and virtual gross sales and earnings for TBS Sports activities, TNT Sports activities, Discovery Channel, Grownup Swim, Animal Planet, truTV, Science Channel, NBA TV and MotorTrend. He maximum lately served as Govt Vice President and Leader Income Officer for Turner Sports activities Promoting Gross sales, offering management and technique for all facets of the department together with advert gross sales, sponsorships, complex promoting and promotional efforts throughout Turner Sports activities’ increasing multi-platform footprint.
Laura Galietta will lead Built-in Promoting Gross sales Advertising and marketing throughout all virtual and linear homes. She maximum lately served as Staff Senior Vice President, Built-in Promoting Gross sales Advertising and marketing and Client Merchandise Licensing for Discovery, Inc., the place she was once liable for positioning the portfolio and forging strategic alliances with advertisers and main the Promoting Gross sales Advertising and marketing crew for Discovery’s suite of iconic, real-life networks.
Karen Grinthal will oversee linear and virtual gross sales and earnings for Meals Community, TLC, TBS Leisure, OWN, Cooking Channel, Caricature Community and WB Syndication. She maximum lately served as Govt Vice President for Discovery, Inc., the place she was once liable for all linear and virtual promoting and partnership earnings for Meals Community, TLC, OWN and Cooking Channel.
Jim Keller will set technique for Warner Bros. Discovery streaming and virtual merchandise together with HBO Max, discovery+, CNN Virtual, Sports activities, in addition to oversee Complicated Promoting, Programmatic, TVE, Websites & Social and VOD. He maximum lately served as Govt Vice President, Virtual Promoting Gross sales & Complicated Promoting at Discovery, Inc., the place he was once liable for main strategic construction of all U.S. Virtual Advert Gross sales, using virtual earnings efforts for the corporate’s U.S streaming products and services, together with discovery+, and led the improvement and monetization of all complex, data-driven and addressable merchandise throughout Discovery’s huge portfolio of each linear and virtual homes.
Greg Regis will oversee linear and virtual gross sales and earnings for HGTV, CNN, ID, TNT Leisure, Magnolia Community, Trip and HLN. He maximum lately served as Govt Vice President for Discovery, Inc., the place he was once liable for all linear and virtual promoting and partnership earnings for HGTV, ID, Trip Channel and Magnolia Community.
Sheereen Russell will proceed to guide Warner Bros. Discovery’s DEI content material monetization efforts, now as a right away record, and can leverage the WBD portfolio to satisfy the expanding market call for for DE&I alternatives. Sheereen can even care for her management position inside of OWN.
Robert Voltaggio will oversee Pricing & Making plans and can also be liable for Gross sales Improve, Business Operations and Direct Reaction. He maximum lately served as Govt Vice President of Promoting Gross sales Income & Making plans for Discovery, Inc., the place he was once liable for all stock portfolio control in addition to strategic gross sales products and services and estimates for Discovery’s 19 U.S. networks and joint ventures.
Andrea Zapata will lead Analysis, Information and Insights. She up to now held this position at WarnerMedia, overseeing analysis for the corporate’s portfolio of linear and virtual manufacturers, market intelligence, class and Jstomer insights in addition to end result targeted analysis for advertisers.