Southampton FC win prize on the Dotdgital Awards

Southampton Soccer Membership picked up a prize at the once a year Dotdigital Awards which have been offered on November seventeenth at The Troxy in London. They received the award for ‘Exceptional E mail Ingenious’.

The membership has now received awards 3 years in a row, having up to now received Exceptional E mail Ingenious and Absolute best Use of Information. The consideration used to be offered in appreciation of the south coast membership’s leading edge e mail designs to advertise their attention-grabbing new 22/23 away equipment.

The membership sought to focus on braveness each off and on the sphere with the Daring Is Courageous marketing campaign and push the envelope with its uniform designs.

The 22/23 Southampton FC away equipment used to be advanced in collaboration with Danish producers Hummel, drawing inspiration from the membership’s closeness to The Solent and the ports.

Gross sales of away strips have larger over 300% on account of the marketing campaign, in comparison to the similar length final 12 months.

Jack Walkling is the membership’s Head of Direct Advertising and marketing, Information and Analytics. He mentioned this concerning the win: “We’re thrilled to have won this honour for Exceptional E mail Ingenious at this 12 months’s Dotties. As a membership, we all the time problem ourselves on how we will be able to regularly innovate and force creativity.”

“We’re ready to take thought to be dangers to do issues another way and this venture noticed our Advertising and marketing, CRM and Design groups come in combination in collaboration to create an impressive marketing campaign. This award is a credit score to the entire workforce and their willpower to pushing the bounds.”

Footage courtesy of Southampton Soccer Membership

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