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BrightTower Advises Lightview Capital on its Strategic Funding in Efficiency Advertising and marketing Company PlusMedia LLC

NEW YORK, Oct. 31, 2022 /PRNewswire/ — PlusMedia, LLC, a number one omnichannel functionality advertising and marketing group devoted to serving to manufacturers achieve and retain shoppers whilst riding winning income progress, has gained strategic funding from an funding workforce led via Lightview Capital, a number one growth-oriented personal fairness company interested by partnering with specialised tech-enabled companies. Aldine Capital, Harbert Credit score Answers, and Resolute Capital Companions additionally selected to take part within the financing of PlusMedia’s long term progress.

BrightTower, a New York Town headquartered funding banking and M&A advisory services and products company, served as unique monetary guide to Lightview Capital on this transaction.

The partnership permits PlusMedia to make stronger its extremely differentiated providing throughout conventional and virtual media, thru funding in skill, functions, and expertise to additional improve its shoppers in riding trade progress and leveraging rising alternatives.

“We’re extremely joyful to spouse with Lightview Capital who stocks our imaginative and prescient for making a subsequent era multichannel functionality firm,” stated Sherry Scapperotti, President & CEO of PlusMedia. “Their operator pleasant means, business relationships, and get admission to to capital will let us boost up our momentum thru natural and inorganic methods.”

“We’ve been inspired with PlusMedia’s robust popularity and good fortune in handing over best-in-class carrier and remarkable effects and are excited to spouse with Sherry and her group to boost up their progress via increasing functions to create larger consumer price. This means is in line with our funding means of partnering with founder-led firms in our core sectors of focal point,” stated Conor Mullett, Co-founder and Managing Director of Lightview Capital. James Elliott, Vice President at Lightview Capital added, “We are excited to lend a hand PlusMedia proceed to construct on their good fortune thru additional funding within the Corporate’s information functions and expertise platform.”

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Over the last 24 years, PlusMedia has effectively finished on a strategic progress plan that has equipped shoppers with media technique, marketing campaign making plans and research, ingenious services and products, print manufacturing control, and media monetization to serve direct-to-consumer, non-profit, and B2B manufacturers around the globe. As an early pioneer and chief in insert media, the Corporate has mixed their area experience with a completely built-in omnichannel technique to functionality advertising and marketing, offering shoppers with a real functionality spouse.

Incepted via Sherry Scapperotti, the Corporate has expanded organically to over 50 staff and has been servicing shoppers in North The us and the world over.   

About BrightTower

BrightTower is a New York Town headquartered funding financial institution interested by M&A advisory services and products, capital elevating, and debt capital markets. The company leverages sector experience, international succeed in, and adapted insights to ship undertaking advisory services and products around the instrument, technology-enabled advertising and marketing, IT trade services and products, and data markets. BrightTower is interested by rising a powerful ecosystem supporting marketers, personal fairness corporations, progress fairness corporations, project capitalists, debt suppliers, and companies as they keep forward of temporarily evolving markets. The company is dedicated to handing over international category advisory skill to each engagement that builds accept as true with within the wisdom economic system. Talk over with us on LinkedIn.

Christie Haselton
Director, Construction
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SOURCE BrightTower