BR Solution

15 South East marketers to observe

Entrepreneurship is a key driving force of financial construction and restoration and an important supply of recent jobs and earning. Right here, we introduce you to one of the crucial area’s most galvanizing marketers.

Sarah Jordan, Y.O.U Lingerie, Oxford

Sarah Jordan

Sarah Jordan by no means got down to be an entrepreneur. However on a volunteering commute to Uganda in 2016 she encountered Length Poverty – ladies pressured to pass over college as a result of they have been menstruating and had no get right of entry to to sanitary merchandise or lingerie.

“I used to be stunned on the collection of ladies and youngsters I met who did not have get right of entry to to one thing we take without any consideration on a daily basis – lingerie,” she recollects.

When she returned house to Oxford she determined to release a industry promoting lingerie on a buy-one-give-two style. Her intention is to have donated 23,000 pairs of lingerie by way of 2023.

Y.O.U Lingerie is a sustainable model logo that operates in a moral, type and sustainable approach and that has a favorable social and environmental have an effect on, the use of income from the industry to donate lingerie and provides again to girls and women internationally.

Y.O.U Lingerie is Fairtrade, PETA-approved vegan, and comprised of 100 in step with cent Qualified Natural Cotton.

In 2022 the corporate was the United Kingdom’s top-scoring B Corp and peak model logo globally, cementing its sustainable commitments.

Valarie Jerome, Valarie Jerome Optometrists, Newbury

Dr Valarie Jerome is the founding father of Newbury unbiased follow, Valarie Jerome Optometrists.

In a while after launching her follow in 2019, the Covid-19 pandemic intended she needed to lodge to turning in a far off eye care provider or even introduced native Berkshire citizens unfastened spectacle upkeep.

As an NHS responder, she additionally accumulated prescriptions and looking for the ones self-isolating within the Newbury house.

Valarie is especially interested by problems affecting ladies eye well being. Valarie has volunteered her products and services for a number of years to refugees in addition to the inclined and homeless within the Newbury house to verify they have got get right of entry to to eye care and spectacles.

The optometrist has been recognised in a listing of 100 peak feminine marketers by way of f:Entrepreneur and used to be indexed in the United Kingdom Small Trade Best 100 of 2020 by way of Small Trade Saturday UK.

Valerie got here to the United Kingdom from Florida in 2009. In 2015 she used to be elected to the Affiliation of Optometrists Council because the councillor for the South East area. She used to be additionally appointed to the Optical Confederation’s joint training committee.

Minal Patel, LabCycle, Surrey

Minal Patel is the co-founder and COO of sustainable tech get started up LabCycle – which goals to forestall single-use plastics from science laboratories finishing up in landfill.

With a nano-materials engineering doctorate from the College of Surrey, Minal labored with instructional institutions and industrial laboratories to search out techniques of reusing the one of the crucial 5.5 million tonnes of single-use plastic this is produced by way of existence science laboratories globally.

Because of the loss of specialized recycling products and services within the business, plastics are normally incinerated or despatched to landfill in particular baggage.

Multi award-winning LabCycle is the primary corporate available on the market to supply bespoke recycling products and services for various disciplines and sectors: sorting plastics by way of color, decontaminating subject matter to take away lab contaminants, and recycling plastics.

Minal has additionally spoken publicly about her neurodiversity – and the way residing with a incapacity has challenged and enriched her entrepreneurial adventure, forcing her to focal point as a result of she does no longer have ample power.

Jolyon Bennett, Juice, Oxfordshire

Jolyon Bennett

Ten years in the past Jolyon Bennett based cell phone equipment producer Juice with a £100,000 from the financial institution – the use of his dwelling as collateral.

His spoil got here simply weeks prior to his money ran out, at a Dragons’ Den-style pitching tournament for John Lewis. The store mentioned it sought after to release the logo for him, and ordered 5,000 devices. Two thousand have been bought within the first week on my own, and Juice was the fastest-selling logo the partnership had ever introduced.

Lately his Banbury-based corporate sells extra charging cables than Apple and has a £ multimillion turnover.

And the companies has branched out from its vibrantly-coloured roots (charging cables and plugs got here in vivid blue, purple, and lime inexperienced). Audio apparatus adopted within the type of Bluetooth audio system, and as vlogging and Zoom conferences took off the corporate expanded into selfie lighting fixtures, lighting fixtures rings, and get in touch with digital camera stands.

The corporate could also be main the best way in sustainability. Following the removing of all single-use plastic from its packaging in July 2020, Jolyon sought after to move one step additional and made the verdict to start production each and every unmarried line from recycled supplies and re-introduce them to marketplace.

Juice effectively rolled out this formidable task throughout its complete vary 5 months forward of agenda via its ‘Made Mindfully’ marketing campaign, the use of recycled post-consumer waste accumulated from oceans, seashores and landfill websites as an alternative.

Jolyon mentioned: “2022 has been an impressive yr for the entire crew at Juice as now we have adopted what all of us imagine to be the suitable factor in doing away with all virgin plastic throughout all of our merchandise – one thing that no different tech equipment logo has but accomplished.”

Kishore Sankla, Solutions4Health, Studying

Kishore Sankla is the founder and CEO of Solutions4Health, a pioneering synthetic intelligence, virtual well being and scientific healthcare products and services corporate.

The award-winning healthcare department helps greater than 100,000 sufferers a yr. It specialises in NHS Well being Tests, falls prevention, power illness self-management, ADHD and autism products and services for youngsters, younger other people and adults, and weight leadership in each adults and youngsters, which contains bodily task, wholesome consuming programmes.

It additionally runs England’s biggest smoking cessation programme, Smokefreelife. The company is proactively enforcing an AI-first technique, and has evolved the sector’s first smoking ‘robo-coach’ – Bella – which matches on a affected person’s smartphone.

It really works with native government, and NHS number one and secondary care government.

The company is proactively enforcing an AI-first technique, and has evolved the sector’s first evidence-based AI powered prevent smoking guide, Bella, which matches on a affected person’s smartphone.

Established in 2008 by way of former Oracle UK and Cable & Wi-fi director Kishore, the corporate is headquartered in Studying and employs greater than 400 healthcare pros.

Answers 4 Well being has received a lot of awards, together with the celebrated Generation, Well being, and Innovation Award from the Royal Society of Public Well being in 2017, and Kishore used to be awarded the 2016 CEO of The Yr Award in Healthcare and Generation by way of the AI Mag.

Large 4 accounting company EY is so satisfied of Kishore’s credentials that it shortlisted him in its Entrepreneur of the Yr festival.

Michelle Niziol, The Empowering Entrepreneur, Oxfordshire

Michelle Niziol

Oxfordshire-based Michelle Niziol’s entrepreneurial aptitude used to be glaring at an early age: she began promoting merchandise at automotive boot gross sales on the age of 9, and used to be running “as many roles as I may just” from the age of 14, saving for a dwelling which she purchased at 18.

She loved the house-buying procedure such a lot that she introduced a loan brokerage and began to constructed a belongings portfolio – price hundreds of thousands of kilos by the point she used to be 25.

She now owns an property company, lettings company, belongings portfolio construction corporate, and a belongings funding corporate, and nonetheless unearths time to talk at meetings and faculties and mentor different ladies beginning their very own industry.

And she or he could be a well-recognized face to lovers of the TV display The Apprentice. In 2016 the self-confessed workaholic made a short-lived look in sequence 12, discovering herself on the finish of Sir Alan Sugar’s well-known ‘You might be Fired!’ catchphrase after only one episode.

No longer one to just accept a knock-back, she persisted to develop her belongings empire and in 2021 was a Princes Accept as true with Ambassador for the Girls Supporting Girls task. In the similar yr Natwest voted her some of the UK’s Best 100 Inspirational Girls.

Spencer Chambers and Richard Longhurst (and George), Hofmeister, Dorking

Take note George… Porkpie hat? Yellow bomber jacket? Six-foot-tall undergo?

During the Nineteen Eighties, beer drinkers have been advised to Practice the Endure in a sequence of memorable advert campaigns directed by way of none rather then Orson Welles.

Through 1990 Hofmeister – the three.2 in step with cent ABV pseudo-German lager promoted by way of George – used to be the fourth best-selling beer in the United Kingdom. However a spate of mergers between the brewing giants noticed gross sales of the lager plummet in favour of Carlsberg and Stella Artois.

Hofmeister used to be closing brewed in 2003…

… till in 2016 Spencer Chambers and Richard Longhurst reckoned that there used to be sufficient latent affection for Hofmeister to relaunch the logo. They reached out to logo proprietor Heineken and acquired the rights to Hofmeister outright.

In need of their new beer to be true to its predecessor’s intended Bavarian heritage, Spencer and Richard toured the German area on the lookout for a heritage brewer to supply the remodeled lager – brewed underneath the stern Reinheitsgebot rules the use of most effective native barley, hops, and springwater and relationship again to 1516.

Lately Hofmeister Helles is a 5 in step with cent ABV slow-brewed lager aimed toward discerning drinkers. It used to be named the Perfect Lager on the World Wine & Spirits Pageant in its yr of release – turning into the awards’ first 5 famous person lager – and holds the Perfect Beer on this planet accolade as of late.

And George? Smartly, he swapped the yellow jacket and porkpie hat for a yellow checked blouse and made an look in a crowdfunding promotion video. And he used to be successful – the Dorking-based logo smashed its £600,000 goal, settling at £1.2 million.

Davies and Naomi Roberts, Flare Audio, West Sussex

Davies and Naomi Roberts began their occupation in audio apparatus hiring sound techniques for live shows. Changing into annoyed with the sound high quality of the apparatus they have been supplying they did what all just right marketers do – headed to his storage to look if they might enhance issues.

Flare Audio used to be established in 2010 after the pair introduced their first primary sound gadget.

And Flare’s audio merchandise were given significantly smaller. In 2015 the company entered the aggressive user earphone marketplace. Its Isolate ear protectors – which proper sound distortion slightly than blockading sound – have been introduced the next yr, with the anti-distortion generation being included into new earphone designs.

Lately, Worthing-based Flare Audio exports its merchandise all over the world, the place the logo has a rabid following amongst musicians – together with The Charlatans’ Tim Burgess and Liam Howlett of The Prodigy, who referred to as Flare’s £250 E-Prototype earphones “the most productive I have ever used,” – audiophiles, and more and more noise-sensitive adults and youngsters who get pleasure from Flare’s calmer vary: an reasonably priced software that reduces noise tension.

The company just lately introduced a crowdfunding marketing campaign on Indiegogo to release its first Bluetooth-enabled earphones, Flare Ears. With plaudits from celebrities together with Stephen Fry the corporate hit its £50,000 goal in 4 hours.

Dr Anna Vartapetiance, Securium, Guildford

Dr Anna Vartapetiance

Dr Anna Vartapetiance, CEO and co-founder of Securium, is an extraordinary beast – a feminine entrepreneur within the male-dominated international of cyber safety.

Securium spun out of the College of Surrey in 2016, the place Dr Vartapetiance won her cyber safety PhD. The complex cyber-intelligence corporate has grow to be a pace-setter in complex cyber-intelligence and is growing AI founded instrument to give protection to the net protection of companies and inclined folks, together with youngsters.

Anna used to be a founding father of the On-line Protection Tech Trade Affiliation, a non-profit organisation shaped to advertise cutting edge UK Protection Tech corporations around the globe. She could also be a committee member of the Ethics Specialist Workforce at BCS, The Chartered Institute for IT.

In March she used to be recognised by way of Innovate UK as a winner of its UK Girls in Innovation Awards, and awarded £50,000 in executive grants to scale-up her industry.

Ada Obioha, ADAVIRTUAL Trade Beef up, Crawley

After spending a lot of her occupation as a industry analyst and task & operations supervisor Ada Obioha introduced Crawley-based ADAVIRTUAL in 2015 with a imaginative and prescient to make it without equal digital management and operational make stronger for fast-growing companies.

In easy phrases, ADAVIRTUAL choices up the admin, permitting different marketers to concentrate on their services or products, and places in position processes that can lend a hand the buyer to develop.

Since release, ADAVIRTUAL has notched up a bunch of awards and accolades. Ada used to be selected as one among Trade Saturday UK’s SmallBiz100 in 2020 and used to be runner-up South East England VA of the Yr in 2020 and 2021.

In 2022 Ada used to be named some of the UK’s maximum inspirational and dynamic feminine marketers by way of the f:Entrepreneur ‘#ialso100’ marketing campaign.

But even so operating a a success industry and selecting up plaudits, Ada additionally unearths time to mentor ladies who aspire to start out their very own industry, offering one-to-one training and coaching. She could also be a volunteer mentor to Inspiring the Long run, an organisation that helps younger other people to get a head get started on their long term.

Lottie Whyte and Joe Grey, Myomaster, Surrey

Sportstech company Myomaster used to be introduced in January 2020 by way of Walton-on-Thames husband and spouse crew skilled rugby participant Joe Grey and advertising govt Lottie Whyte after working their industry as a side-project.

The logo used to be born when Joe used to be struggling with achilles tendonitis. After coaching at some point he dismantled a drill, welded on a stool leg, and produced a rudimentary therapeutic massage gun.

When the locker room laughter died down, the discovery proved successful with Joe’s Harlequins teammates.

Lottie – M&C Saatchi’s youngest-ever board member, and a prepared marathon runner and hockey participant – noticed the economic viability of the software. The couple began to hunt out the engineers who may just flip Joe’s stool-leg-on-a-drill right into a running software.

Lately the Myomaster logo contains seven gadgets and is utilized by greater than 10,000 athletes, from elites to amateurs. They just lately introduced into the United States and Canada. “There may be” they are saying “no end line in sight.”

Kathy Kyle Bonomini, DigiKind, Dorking

Kathy Kyle Bonomini

Battered by way of Covid and the upward thrust of on-line buying groceries, Britain’s top streets want all of the lend a hand howdy can get.

Based by way of American Kathy Kyle Bonomini in 2021, DigiKind used to be created to construct neighborhood and lead virtual transformation initiatives to rejuvenate our financial system and top streets.

The Dorking-based company takes a three-pronged technique to lend a hand shoppers succeed in their objectives:

  • Group construction the use of virtual and tech innovation
  • Imposing award-winning ingenious campaigns and placemaking programmes
  • Offering outcomes-driven industry make stronger and coaching

Its virtual equipment come with the introduction of virtual hubs and town-wide industry directories, and growing social media campaigns. Throughout the pandemic its crowd pleasing Do not Let Your Guard Down marketing campaign – that includes life-sized cool animated film royal guards in bearskins and face mask across the Royal Borough of Windsor – garnered nationwide media protection.

On the 2022 Perfect Businesswomen Awards Kathy picked up 3 silvers in Perfect Businesswoman in Advertising & PR, Perfect Businesswoman in Generation, and Perfect New Trade. DigiKind used to be additionally shortlisted for the FSB Get started Up Trade of the Yr Southeast 2022.

Cas Paton,, Bournemouth

Cas Paton

Cas Paton is the founder and CEO of, dubbed ‘the most important on-line market you’ve by no means heard of’.

His retail platform connects consumers such as you with hundreds {of professional} industry dealers – growing what OneBuy says is a “fairer, extra clear market.”

Having left college at 16 he joined the Royal Military as an airplane engineer. bHe used to be briefly recognized for officer pilot coaching and, as it required some extent training, he used to be launched to visit Bournemouth College, the place he studied legislation.

He by no means completed the stage. Inside of two years the entrepreneur had began Bournemouth-based OnTop Media – a internet design, internet construction and e-commerce answers corporate.

Then in 2016 he determined – as you do – to move head-to-head with Amazon, launching his personal on-line market.

The platform has grew briefly – making the Deliotte Rapid 50 in 2021, with 479 in step with cent enlargement.

It now gives over 35 million merchandise shipped from hundreds of small companies. Patrons are secure by way of PayPal Purchaser Coverage, and OneBuy boasts that – not like different platforms – it can pay its justifiable share of UK tax.

This yr the company moved its 100+ workers into OnBuy Space, a brand new 12,000 sq feet HQ in Bournemouth city centre. New body of workers come with Cherie Cook dinner, the company’s new advertising director who has been tasked with turning from ‘the most important on-line market you’ve by no means heard of’ right into a family title.

Chris Knox and Lucy Knox – Insensys, Fareham

Within the 3 years since Chris and Lucy Knox have owned wind power sensing company Insensys the corporate has grown four-fold – incomes them a spot at the shortlist of the EY Entrepreneur Of the Yr 2022 festival.

Insensys, which has been via a lot of house owners since pivoting clear of yacht mast generation to wind turbine techniques, provides fibre optic pitch regulate and rotor blade tracking techniques.

Those techniques modify the attitude of blades to regulate load and enhance the potency of the turbine – making the turbine extra environment friendly, extending its existence, and lowering upkeep prices.

In spite of the pandemic and comparable world provide chain constraints, Chris and Lucy have created 50 new jobs of their local people and at the moment are serving to to energy 60 million properties with renewable power globally.

Chris joined the industry in 2007 as a industry construction engineer running via a lot of senior roles turning into MD in 2012.

Lucy joined Insensys as CFO in 2019 because it was an unbiased corporate. She introduced along with her a wealth of enjoy in finance and company finance from her 21 years at Deloitte the place she used to be a spouse.

Josh Robinson – LMSUKmedia, Portsmouth

Josh Robinson is the younger founding father of LMSUKmedia, an artist construction and occasions leadership corporate founded in Portsmouth.

His five-strong senior crew, plus a bunch of fellow workers, takes care of the whole lot from content material, to price tag leadership, and gig logistics for a lot of occasions and artists around the South East.

Having labored on content material and social media for large names together with Arctic Monkeys, Noel Gallagher, and Sam Fender and labored on occasions for George Ezra, Pete Tong, and Fatboy Narrow his contemporary successes come with serving to Worcestershire-based singer-songwriter Redwood doubling her Fb target audience in 4 weeks, and serving to R&B singer Deeps promote out the second-biggest venue South of London – Portsmouth Guildhall

A graduate of the College of Portsmouth, the place he studied industry leadership, Josh is now Entrepreneur In Place of abode on the establishment, serving to lend a hand scholars, body of workers and alumni to increase industry concepts and handle the demanding situations of beginning a brand new industry.

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